A dashboard built to work the way employees do — dynamic, personal, and genuinely useful

A dashboard built to work the way employees do — dynamic, personal, and genuinely useful

A dashboard built to work the way employees do — dynamic, personal, and genuinely useful

A dashboard built to work the way employees do — dynamic, personal, and genuinely useful

PRODUCT DESIGN / USER RESEARCH
2025

PRODUCT DESIGN / USER RESEARCH
2025

PRODUCT DESIGN / USER RESEARCH
2025

PRODUCT DESIGN / USER RESEARCH
2025

Project details

Project details

Project details

OVERVIEW

OVERVIEW

OVERVIEW

Konrad Group is a global digital agency with over 500 employees across Toronto, New York, London, and Costa Rica. As the company scaled, its internal portal—used for company news, events, and resources—needed to evolve.

The goal was to modernize the experience and create a platform that felt engaging, connected, and reflective of the company’s collaborative culture.

Client

Client

Konrad Group

Konrad Group

My role

My role

Design systems
User testing

Developer handoff

Design systems
User testing

Developer handoff

Design systems
User testing

Developer handoff

Team

Team

3 designers
1 project manager
Many developers

3 designers
1 project manager
Many developers

3 designers
1 project manager
Many developers

Duration

Duration

2025

2025

Status

Status

NOTE

NOTE

NOTE

This case study is still work in progress ~

Project Takeaways

Project Takeaways

Project Takeaways

Project Takeaways

User-centric design drives success

User-centric design drives success

User-centric design drives success

User-centric design drives success

Spending time understanding real employee workflows and pain points helped uncover what information mattered most — and shaped a dashboard employees actually return to.

Spending time understanding real employee workflows and pain points helped uncover what information mattered most — and shaped a dashboard employees actually return to.

Spending time understanding real employee workflows and pain points helped uncover what information mattered most — and shaped a dashboard employees actually return to.

Spending time understanding real employee workflows and pain points helped uncover what information mattered most — and shaped a dashboard employees actually return to.

The importance of documentation and organization 

The importance of documentation and organization 

The importance of documentation and organization 

The importance of documentation and organization 

Creating clear component, motion, and accessibility guidelines ensured the portal could continue growing smoothly across teams — even after handoff.

Creating clear component, motion, and accessibility guidelines ensured the portal could continue growing smoothly across teams — even after handoff.

Creating clear component, motion, and accessibility guidelines ensured the portal could continue growing smoothly across teams — even after handoff.

Creating clear component, motion, and accessibility guidelines ensured the portal could continue growing smoothly across teams — even after handoff.

Collaboration fuels innovation 

Collaboration fuels innovation 

Collaboration fuels innovation 

Collaboration fuels innovation 

Working closely with developers and stakeholders early allowed us to validate edge cases, reduce ambiguity, and move faster with alignment.

Working closely with developers and stakeholders early allowed us to validate edge cases, reduce ambiguity, and move faster with alignment.

Working closely with developers and stakeholders early allowed us to validate edge cases, reduce ambiguity, and move faster with alignment.

Working closely with developers and stakeholders early allowed us to validate edge cases, reduce ambiguity, and move faster with alignment.

Hiya! Have an idea
or opportunity?

© NICOLE LOZANO 2025

Hiya! Have an idea
or opportunity?

© NICOLE LOZANO 2025

Hiya! Have an idea
or opportunity?

© NICOLE LOZANO 2025

Hiya! Have an idea
or opportunity?

© NICOLE LOZANO 2025